Ladies and gents, this is the final installment of my digital marketing journey. This class has been a grand time and I am here to share with you the some of my experiences and what I have learned. I think that when talking about digital marketing, the most important thing to know is that literally anyone outside Mark Staton’s digital marketing class has no idea what you are talking about. I was first introduced to digital marketing in Mark’s…err Professor Staton’s Principals of Marketing 380 class where we had to write a business plan for a local SEO business, Ethoseo. I went through that whole quarter, wrote a business, presented it in front of the company owners and still had barely an inkling of what I was talking about. This completely changed that. Staton showed me that in order to succeed in today’s business jungle as a marketer, you have to be technical. This means going beyond the theories that we marketers covet so dearly and getting dirty in the details. So let’s start from the start.
//SEO and Ranking Up
SEO (search engine optimization), if you haven’t heard, is strategically driving up your website’s rank on search engine websites. Google has an extremely complicated algorithm that they use to judge your site and, if you so choose, you can read all about it HERE. My synopsis of SEO led me to find that the most effective way of improving your SEO is through generating share-able, engaging, quality content on a well structured site where your customers will be looking. Content could include pictures, videos, writing, promotional offers, experiences, games, blogs, or info-graphics. It is important to keep content fresh so users continue to return and tagged so that Google bots can analyze your offerings and factor it into your rank. Make sure that content can be shared so that other users can spread your information and it will lead back to you. By making content desirable to your audience, it generates #inboundmarketing. Inbound marketing is powerful because it brings your customers to you. These potential customers are valuable because they already have interest in whatever you are selling and need much less convincing to participate. Marketing is all about forming a relationship with the brand.
//Social Media and Engagement
The one thing I usually do not need to explain about social media is that if your a business, you better have it. Furthermore, you better have it in the right place. If your company sells dirt bikes, you are going to have a hell of time making any headway on Pinterest. It is also very important to make sure that you are actively participating on your social media or you will likely be lost in the noise. The average half-life of a tweet is about 18 aaaannnnnd it’s gone. Professor Ed Love (@MktgLove_wwu ) says that “positioning happens in the mind of your customers,” and I could not agree anymore. That being said, it is extremely important to monitor and regulate what your customers have to say about you on social media channels. Being active and regulating your social media can me made easier by using tools like Hootsuite (@hootsuite). Other helpful advice for your upping your social media status is posting information that is not solely about your own company. Posts should also include adjacent industry information and news, address customer concerns directly, leave tips and tricks for your product or service, include job openings, and make a joke every now and then.
I would like to thank Mark for everything I learned this quarter. I really enjoyed learning skills that a technical and actionable. It made me feel like I really have something to show future employers. I also want to thank him for making me write a blog. I have a fear of presenting information for the world to see unless I know it is a 100% perfect. Well screw it. If it is not ready now it will never. In the last couple weeks I utilized my Facebook and other more popular Facebook profiles to boost my page views. I have more than exceeded my total viewership for the entire quarter and even had someone from Spain check out my blog. Oh dear, looks like I have gone viral! Sorry Mom and thanks for reading everyone!
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